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COVID lockdown 5th anniversary: Ad industry leaders share lessons and learnings

This Sunday (23 March) it will be five years since Britain was plunged into its first lockdown as a result of the global COVID pandemic.

How nearshoring can cut costs without cutting creativity

As major advertising networks continue to merge and consolidate, independent agencies face mounting pressure to compete.

A Glance at Production in 2025: What the Industry Expects

LBB’s Zoe Antonov asks the production industry its predictions for the coming year, from dreaded or long-awaited technological advancements, to hopeful promises, and money talk.

How to Feel the Spark and Keep It Alive, In Life and in Business

Adrienn Major, founder of POD LDN discusses how to keep business love alive.

The BAFTA and Oscar Nominations Reflect Our International Production Landscape

Adrienn Major, founder at POD LDN, on the BAFTAs and Oscar nominations.

Campaign’s most-read opinion pieces of 2024

This year’s most popular opinion pieces from external contributors, from burnout to ditching the ‘R’ word.

British cinema release Jericho Ridge features POD LDN special effects

British siege survival thriller Jericho Ridge opens in UK cinemas this month, kicking off with a premiere at the Curzon Soho. It’s so exciting, because the film’s action was brought to life with VFX effects by the POD LDN team, alongside post-production outfits including Cheat.

How to create a compelling awards case film. Here’s our top do’s and don’ts

Awards season is nearly upon us, and a great case study film can make or break an entry. It’s the tool that will help your work to shine in front of juries, and showcase your team’s creativity to your business and stakeholders. Award-winning work needs an a-class entry, yet simple tricks are often missed.

Putting a creative spin on white goods can be a joy – Trends and learnings from working with appliance brands

Promotional content for washing machines might not sound like the sexiest brief on the planet. But in reality, we’ve worked with leading appliance brands, from Grundig to Beko Global, that are transforming product marketing through next-level film content.

2024 Post-Production Trends

2024 has kicked-off at whirlwind speed. And the demand for quality, rapid content production shows no sign of slowing, as brands look to find fame on the multiple platforms and channels now vying for our attention.

How do you revitalise your content, reach new audiences, and save money while doing it? With the not-so-magic trick of repurposing!

It’s a tough time for the economy, there’s no doubt about that. From business to family, we’re all feeling the squeeze in one way or another. And with Inflation rates rising across the globe, it’s no surprise that companies want to keep costs down, even as they keep a steady volume of content going to market.