NEWS - POD LDN

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COVID lockdown 5th anniversary: Ad industry leaders share lessons and learnings

This Sunday (23 March) it will be five years since Britain was plunged into its first lockdown as a result of the global COVID pandemic.

How nearshoring can cut costs without cutting creativity

As major advertising networks continue to merge and consolidate, independent agencies face mounting pressure to compete.

How to Feel the Spark and Keep It Alive, In Life and in Business

Adrienn Major, founder of POD LDN discusses how to keep business love alive.

A Glance at Production in 2025: What the Industry Expects

LBB’s Zoe Antonov asks the production industry its predictions for the coming year, from dreaded or long-awaited technological advancements, to hopeful promises, and money talk.

The BAFTA and Oscar Nominations Reflect Our International Production Landscape

Adrienn Major, founder at POD LDN, on the BAFTAs and Oscar nominations.

Campaign’s most-read opinion pieces of 2024

This year’s most popular opinion pieces from external contributors, from burnout to ditching the ‘R’ word.

PepsiCo’s Holiday Campaign Gets a Spritz of Festive Post-Production Magic from POD LDN

The campaign features eight, large-format posters running across the UK and Europe these holidays.

POD LDN Adds a Celebratory Feel to Black Friday Campaign for McArthurGlen

POD LDN has led post production on a new Black Friday ad campaign for Europe’s leader in outlet shopping destinations, McArthurGlen group.

Effie UK Sets the Mood for Its 2024 Awards Gala with a Series of Films Created by POD LDN

It is the second year running that POD LDN has worked with Effie UK on its awards gala.

POD LDN Spices Up Spooktacular Halloween Makeup Looks for Superdrug

POD contributed expert background retouching for the project.

Striking the Balance: How Do Creative Business Owners Navigate Planned Workers’ Legislation?

Adrienn Major, founder, POD LDN on the pros and cons of Labour’s new workers rights’ regulation plans.

How will agencies weather the storm after an unsettled IPA Bellwether report?

Just when agency leaders thought it was safe to go back in the water… the IPA’s Bellwether reports that marketing budgets are stagnating, raising concerns for agency leaders. In this installment of Agency Advice, we ask how this latest threat will impact agency growth plans in 2025.

Why are memes, not brands, taking all the Olympic glory?

Forget the Olympic ads from Paris 2024: this year, the memes are where it’s at.

POD LDN delivers a sweetened retouch to Delizza Patisserie

Global post-production company, POD LDN, worked with Innerspin Marketing to refresh existing product shots for Delizza Patisserie, America’s frozen Belgian dessert brand.

Why Now’s the Time to Think about a Career in Post Production

Adrienn Major, founder at POD LDN, explains why you should consider the “dizzying mix of both art and technology” that post production careers offer, among the many other benefits.

Founder stories: POD LDN’s Adrienn Major is pioneering women in post production

Adrienn Major is the founder of POD LDN, a female founder, in the traditionally male-dominated post production sector of the creative industry. She is pioneering a more efficient post-production model through her company POD LDN.

British cinema release Jericho Ridge features POD LDN special effects

British siege survival thriller Jericho Ridge opens in UK cinemas this month, kicking off with a premiere at the Curzon Soho. It’s so exciting, because the film’s action was brought to life with VFX effects by the POD LDN team, alongside post-production outfits including Cheat.

POD LDN brings stylish CGI to latest digital spot for Hublot and FutureDeluxe

The project is POD’s second for Hublot, having worked with the brand in 2022 on an innovative animation campaign to light up the Burj Khalifa in Dubai for the FIFA World Cup.

Be Unique, Be UNICO

The new digital ad launched on 8 April and is now running online and on social platforms including Instagram. It cleverly animates and demonstrates the mechanics and new face design of UNICO, and features models who move gracefully through the space with the watch face always highlighted.

POD LDN brings stylish CGI to latest digital spot for Hublot and FutureDeluxe

Working with the creative studio FutureDeluxe, who developed the visual concept and art direction through merging CG and reality for the film and brand, POD executed the VFX and post production to bring Hublot’s UNICO “in-house” movement watches to life.

POD LDN brings CGI to new digital spot for Hublot and FutureDeluxe

Post-production company, POD LDN, has executed the stunning post-production on a new online ad for Swiss watchmaker Hublot and its new UNICO collection.

‘Extra Flamin’ Hot’

A Mexican commercial has been repurposed for the UK market by the clever people at POD LDN to advertise new variants of crisps including Doritos.

POD LDN repurposes ad to turn up the heat on PepsiCo’s new Extra Flamin’ Hot campaign

London-based post-production company, POD LDN, recreated the existing spot, originally shot in Mexico by Lovster, and gave it a fresh twist by adding Nelly’s famous ‘It’s getting hot in here’ soundtrack.

Extra Flamin’ Hot: POD LDN ads spice to repurposed PepsiCo campaign

Pepsico has launched the campaign for its Extra Flamin’ Hot platform of super-spicy snacks, by repurposing an existing ad, using post-production skills from POD LDN.

How Can Post-production Attract More Female Talent?

Adrienn Major, founder at POD LDN explains why there is so much more that the industry can do to attract and train women and girls.

Bossing It: Why There Is No One-Size-Fits-All When It Comes to Leadership with Adrienn Major

POD LDN founder on becoming comfortable with leadership, self-development and being naturally curious.

Is Publicis Groupe’s decision to cut back on freelancers a growing trend?

As Publicis reports it has reduced its freelance spend by 27%, Campaign asks if other agencies will follow suit.

To find new talent, cast the net internationally

Streaming platforms have given people the chance to experience a more varied selection of music, TV and film. So, asks Adrienn Major, Founder at POD LDN, shouldn’t advertising have a more global outlook when it comes to talent?

Spotlight on UK’s Latest Graphic Design Startups Revolutionising Visual Narratives

The startup scene in the UK continues to grow at an impressive pace, and one area seeing a significant increase is in the graphic design industry.

Exploring UK’s Innovative Startups Revolutionising the 3D Technology Landscape

The UK startup scene is no stranger to innovation, thriving with a plethora of exciting companies exploring new frontiers in technology.

Why many in adland might quit and freelance in 2024

How to make the most of the new freelance marketplace this year.

Agencies Can Tap into the Gig Economy This Holiday Season

POD LDN founder Adrienn Major explains how agencies can tap into freelancers expertise when the production model is changing rapidly.

Adrienn Major of POD LDN: How To Grow Your Business In A Challenging Economy

Listening to your team is critical. I just think that listening is an underrated skill, and one we don’t traditionally associate with entrepreneurs, but it’s one of the secrets to our success.

When You’re Disappointed in AI, Turn to the Freelancers

Adrienn Major, founder of POD LDN, considers a world where companies find themselves disappointed in the work that has been created by AI without enough full time creative staff on hand to change it themselves – enter the freelance platforms.

How Freelance Marketplaces Can Help Agencies through the Financial Crisis

Adrienn Major, founder of POD LDN, reflects on the increasing role freelancers will play in the creative workplace.

British Siege Survival Thriller Jericho Ridge Now Streaming on BET+ Platform

Feature film spotlights UK talent from its standout cast and production, to VFX effects from POD LDN.

British siege survival thriller Jericho Ridge is streaming now on Black culture platform BET+ featuring VFX by POD LDN

Feature film spotlights UK talent from its standout cast and production, to VFX effects by the London-based post production company

The Making of a First Generation NFT, a piece of art with a hidden story behind it

One of the greatest attributes of Resurgence is its team. A restless group of exceptional creatives who understand what it takes to make an incredible game, as they’ve done it before!

Small Is Beautiful: Why Thinking Small Could Be the Next Revenue Stream for Agencies

Adrienn Major, founder of POD LDN, considers the problem that ad agencies so often have these days with automatically thinking too big.

Jericho Ridge with VFX by POD LDN now streaming on BET+

Tense British siege survival thriller Jericho Ridge is now showing across European cinemas, film festivals and on Black culture streaming platform BET+, capturing the imagination of audiences everywhere.

Not Just One Day – Stamma

Not Just One Day follows the stammering inner monologue of someone jaded by online petitions.

Not Just One Day – Stamma

Post-production house POD LDN has dialled up the vintage horror in a new Halloween campaign for PepsiCo-owned Walkers Crisps.

Stamma: Not Just One Day campaign

For International Stammering Awareness Day 2021, British association Stamma wanted to launch a petition to encourage a greater representation of stammering in the media.

POD LDN helps Walkers go big for Halloween

Seasonal campaign to drive awareness of Giants versions of Wotsits and Monster Munch.

Monster Munch: POD LDN helps Walkers go big for Halloween

Post-production house POD LDN has dialled up the vintage horror in a new Halloween campaign for PepsiCo-owned Walkers Crisps.

Adrienn Major: “Freelancing is Building Multiple Families”

PepsiCo-owned Walkers Crisps has dialled up the vintage horror in a Halloween campaign celebrating the crisps manufacturers’ giant varieties.

Walkers Dials Up the Crispy in Halloween Horror

POD LDN helps Walkers go big for giant versions of Wotsits and Monster Munch.

Monster Munch: POD LDN helps Walkers go big for Halloween

Post-production house POD LDN has dialled up the vintage horror in a new Halloween campaign for PepsiCo-owned Walkers Crisps.

Walkers dials up the vintage horror in sustainable advert

PepsiCo-owned Walkers Crisps has dialled up the vintage horror in a Halloween campaign celebrating the crisps manufacturers’ giant varieties.