In the ever-evolving landscape of the creative industry, the traditional agency model—characterized by expansive in-house teams and fixed overheads—is increasingly being challenged.
LBB’s Zoe Antonov asks the production industry its predictions for the coming year, from dreaded or long-awaited technological advancements, to hopeful promises, and money talk.
Promotional content for washing machines might not sound like the sexiest brief on the planet. But in reality, we’ve worked with leading appliance brands, from Grundig to Beko Global, that are transforming product marketing through next-level film content.
2024 has kicked-off at whirlwind speed. And the demand for quality, rapid content production shows no sign of slowing, as brands look to find fame on the multiple platforms and channels now vying for our attention.
Whether you already use B2B post-production as part of your day-to-day marketing activities or are beginning to think about formalising your process, read on to find out why it matters and how we can help you take your content production to the next level.