Category: News

Once upon a time, brands kind of had seasons (or series, for the sticklers) where they were on, before coming off the air, as it were and preparing for their next run.

Now that we are all broadcasters and publishers, the expectation is that brands will constantly be coming up with fresh content that is formatted not just for different channels, but for audiences who are used to being targeted pretty specifically.

But the age of always-on content has landed way faster than traditional production models have been able to adapt. They’re slow, expensive, and full of friction: endless resizing, versioning, amends and handovers. As a result, many brands are forced to choose between speed, scale or quality when in reality, they need all three.

Which is exactly the gap POD LDN was built to bridge. We sell solutions – not systems – like an off the shelf product.

Adapt, update and reuse content without rebuilding from scratch

Our solutions can help brands quickly change a message, update a product, localise a market, or test a new idea.

To illustrate what we can do, let’s take POD LDN’s AI-enabled workflow as an example. Rather than producing individual assets one by one, this workflow starts by creating a single master asset from existing brand materials, a URL, a brief, or even a screenshot.

That master is converted into HTML and broken down into modular components. Once content is structured this way, it becomes flexible by default: easy to adapt, update and reuse without rebuilding from scratch.

In addition, our solutions allow for assets to be automatically upscaled and optimized for quality, performance and consistency across all formats and resolutions – all of which is critical in a world of multi-channel delivery.

One master, many outputs

From a single master asset, the system can generate hundreds or even millions of variations across static, animated or subtle motion assets. It can also adapt assets depending on elements such as the audience, language, time of day, weather or context. It can even change the featured product.

As well as automatically generating pretty much any format or size required, the system obeys all brand rules and templates and locked elements are built.

The result is always-on content which is possible not because everyone works harder, but because you’ve got a system which works for you. And because the platform can also connect directly to media platforms, assets can flow straight into activation, removing delays, handovers and manual trafficking.

Proven at scale

This isn’t theoretical. POD LDN’s automation systems have already:

• Generated over one million creatives for dynamic campaigns
• Served more than 43 million ads via retail media platforms
• Created 12,000+ personalised videos in a single weekend
• Enabled 2,000+ assets to be produced from a single product feed or URL

All while improving speed, reducing cost and maintaining brand quality.

Designed to work with what you already use

POD LDN doesn’t require a wholesale rebuild of your tech stack. We can plug into an existing system, including DAMs, CMSs, ad platforms and internal workflows, or build a whole custom system for the client from scratch. Brands can use the full end-to-end pipeline, or just the parts that solve their biggest production bottlenecks.

Always-on, without the headaches

Always-on content isn’t about producing more content for the sake of it. It’s about building a smarter engine that makes everyday production easier thanks to:

• faster routes to market
• lower production costs
• stronger brand control and consistency
• scalability without complexity
• more freedom to test, learn and optimise

With POD LDN’s automation solutions, always-on stops being a stress test and starts becoming a practical competitive advantage.