Challenge

●The animation had to be suitable for different contexts. It would need to play against the imposing structure of the 830-metre-tall building in Dubai, United Arab Emirates, as well as within more regular 16/9 screen formats.
●We also needed to adapt the video so it would suit other mass viewing locations, including The Boulevard Riyadh City in Riyadh, Saudi Arabia.

Solution

●We produced a beautiful ad celebrating the Hublot product launch and the FIFA World Cup in Doha.
●The colourful animation comprises stand-out effects, including lighting and particle animations and superimposed text and bespoke visual effects. The design also uses Hublot footage, which we elevated with graphics and visual effects to make transitions seamless. The FIFA World Cup is referenced throughout, placing the brand in the moment. Designed to catch people’s attention, the larger-than-life animation is impossible to miss!
●The bespoke graphics are designed to effortlessly work with the distinct shape of the building and the surrounding screens in Dubai Mall, in sync with the Burj Khalifa.
●We adapted the bespoke animation to suit different screens played across the Middle East. Elements were also turned into engaging social content. For Doha, we created a 30-second edit, for Riyadh, we created a one-minute version. We also added the Kingdom of Saudi Arabia (KSA) flag as the projection took place during the KSA match.
●The film’s unique visuals also matched the bespoke music and sound design, including cheering crowds, whistles, and the sound of the commentator celebrating a goal!

Testimonial

“A challenging and exhilarating project that wouldn’t have been possible in the allocated time frame without the tight collaboration between the client, agency, and post house—and mostly the full dedication of the team.”
Elie, Eye to Eye

Stats

●KSA: 82 connected screens spread across 951m2
●Doha: Screen height 130 m, 360 degrees, surface 11,345m2
●Burj Khalifa: Screen height 770 m, surface 33,000 m2
●Played on the Burj Khalifa at 8.50 pm on Sunday, November 20th as part of the opening
celebrations to mark the FIFA World Cup.