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Cookie Policy

Effective date: 23.01.2026
Website: podldn.com
Company: POD LDN Limited (“POD LDN”, “we”, “us”)
Contact: hello@podldn.com

This Cookie Policy explains what cookies are, how we use them on podldn.com, and how you can manage your preferences.

1) What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, improve performance, remember preferences, and support analytics and marketing measurement. We also use similar technologies (such as pixels/tags). For simplicity, we refer to these as “cookies”.

2) How we use cookies

We use cookies to:

  • Keep the website secure and functioning correctly
  • Measure website usage and improve performance (Google Analytics)
  • Measure marketing effectiveness and enable remarketing/audience building (Meta Pixel, LinkedIn Insight Tag)
  • Store and respect your cookie consent choices
3) Cookie categories

Strictly Necessary Cookies (Always On)

These are required for the website to work (e.g., security, load balancing, and saving cookie preferences). They can’t be switched off in our systems.

Analytics / Performance Cookies (Optional)

Used to understand how visitors interact with our website (e.g., pages visited, traffic sources) so we can improve the site. We use Google Analytics.

Marketing Cookies (Optional)

Used to measure ad performance, build audiences, and deliver more relevant ads on other platforms. We use Meta Pixel and LinkedIn Insight Tag.

4) Cookie table (tools we use)

Note: Cookie names and durations can vary by configuration and provider updates. The table below lists the most common cookies associated with these tools.

A) Google Analytics (Analytics cookies)

Used to understand website traffic and usage patterns.

Provider

Purpose

Common cookie names

Typical duration

Google Analytics

Distinguish users, track sessions and usage analytics

_ga, _ga_*

Up to 2 years

Google Analytics

Distinguish users

_gid

24 hours

Google Analytics

Throttle request rate

_gat (or variants)

1 minute

B) Meta Pixel (Marketing cookies)

Used to measure conversions, optimize ads, and build remarketing audiences.

Provider

Purpose

Common cookie names

Typical duration

Meta (Facebook)

Ad delivery/measurement and remarketing

_fbp

~90 days

Meta (Facebook)

Ad measurement/optimization (may be set in some contexts)

fr

~90 days

C) LinkedIn Insight Tag (Marketing cookies)

Used for conversion tracking, analytics, and ad-related audiences on LinkedIn.

Provider

Purpose

Common cookie names

Typical duration

LinkedIn

Consent preference cookie

li_gc

~6 months

LinkedIn

Browser identification / security

bcookie

Up to 2 years

LinkedIn

Security / browser ID

bscookie

Up to 2 years

LinkedIn

Routing / data center selection

lidc

~24 hours

5) Managing your cookie preferences

A) Cookie banner / settings

When you visit our site, you can accept or reject non-essential cookies (analytics and marketing). You can change your preferences anytime by reopening the cookie settings (if enabled on the site).

B) Browser controls

You can also block or delete cookies in your browser settings. If you block strictly necessary cookies, the website may not work properly.

6) International data transfers

Our analytics and marketing providers may process data outside the UK/EEA. Where this happens, appropriate safeguards may be used (e.g., contractual protections) to help protect your data.

7) Updates to this Cookie Policy

We may update this Cookie Policy from time to time. We’ll update the effective date above when we do.

8) Contact

Questions? Email hello@podldn.com

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