Overview

POD LDN partnered with AB InBev / Budweiser to bring the global FOOH trend to life through a series of cinematic, social-first films blending live-action with high-end 3D CGI. Built through a structured production pipeline, the work spanned multiple campaigns, from a FIFA Club World Cup celebration activated across three European capitals to a dedicated Budweiser Germany “Helicopters” run.

The Challenge

Create premium, culturally relevant films that feel anchored in real locations and real fan moments, while maintaining consistent craft across multiple shoots, landmarks, and deliverables.

Our Approach

We developed a repeatable production model designed for scale and consistency:

• On-location filming at iconic landmarks to ground the work in reality
  
  
• Immersive CGI + VFX to bring the “helicopter delivery” concept to life convincingly
  
  
• End-to-end oversight from capture through post to maintain continuity in camera language, lighting, and realism

Work Delivered

1) FIFA Club World Cup, London, Paris, Madrid

We captured live-action across three capitals, featuring:

• Tower Bridge (London)
  
  
• Eiffel Tower (Paris)
  
  
• Cibeles Fountain (Madrid)
  
  

The hero concept: a helicopter delivering a Budweiser crate/container, integrated into each city through high-end CGI and compositing, creating a globally coherent series with location-specific impact.

Celebration Extension (London):
We also created an additional immersive CGI film for Flat Iron Square, featuring a helicopter and a golden crate, designed to echo a real-world celebration installation.

2) Budweiser Germany- Helicopters Series (Berlin & Hamburg)

Building on our earlier collaborations, we continued the “Helicopters” concept for Budweiser Germany with two landmark-led films:

• Berlin (NFL Partnership Launch): We produced a film showing a helicopter delivering a shipping container of Bud above Brandenburg Gate, created ahead of the NFL Berlin Game (Indianapolis Colts vs Atlanta Falcons).
  
  
• Hamburg: We delivered a cinematic film set over Hamburg City Hall, featuring the same helicopter delivery concept with consistent live-action + CGI realism.
  
  

Across both films, we applied the same production method: live-action location capture + immersive 3D CGI, finished to a premium standard.

Our Scope (End-to-End)

For each film, POD LDN oversaw the full pipeline:

• Production planning and on-location capture
  
  
• 3D CGI creation + animation
  
  
• VFX, compositing, clean-up, and finishing
  
  
• Post-production, grading, and final delivery

A cohesive set of high-craft, social-first films combining iconic real-world locations with cinematic CGI, executed with consistent realism across multiple cities and campaigns, and built to elevate key Budweiser moments with a distinctive visual signature.