With interest in NFTs only growing, read on to find out how we can help you capitalize on the trend and take your content to the next level.

However much you know about NFTs, one thing that’s for certain is they no longer can or should be viewed as a niche term for the tech community—they’re heading for the mainstream (if they’re not there already).

Last year the NFT market nearly surpassed the global traditional art market, with an NFT selling for an eye-watering $69m. Artist Damien Hirst has recently launched his first NFT collection and fashion houses around the world are beginning to incorporate NFTs into their looks, often blending the physical world with the digital.

Here at POD LDN, we’re seeing NFT requests almost daily, so we thought we’d fill you in on how the industry is shifting, some projects we’ve been working on, and (all importantly!) how we can help you.

You can’t ignore NFTs

NFTs are already shifting the needle in the post-production process. We’ve seen a growing demand to create unique assets from content that people can keep as art, ultimately meaning a new step has been added to the post-production process.

It unlocks many opportunities. For example, brands can create campaigns with added elements for fans to collect, artists can unlock new revenue streams, film production companies can create and distribute NFTs from film sets to fund filmmaking. As well as the financial implications, NFTs serve as another valuable avenue for brands to build deeper engagement with their communities.

Even if you’re new to NFTs, it’s worth looking back at past campaigns and considering whether collateral could be repositioned and distributed as NFTs. Or if you’re in the process of launching a film, artwork, or exhibition, could you offer unique pieces of content that would genuinely excite and interest your audience? (We can help you with that).

With greater investment from companies including Meta, the interest in NFTs is only going to accelerate. As just one example, the film industry is increasingly adopting gaming tech, with software such as Unreal Engine rendering in real-time which speeds up the workflow. As tools become more accessible, demand for NFTs will no doubt continue to grow.

How we help brands create NFTs

From complex to simple, we’ve helped many of our clients in varying industries tread new ground and create NFTs. Some of our work is still in the works (watch this space!), but as one example:

Emergent Games

We create NFTs for the leading metaverse and blockchain games studio, Emergent Games. Its latest post-apocalyptic sci-fi game with blockchain integration, Resurgence, calls on users to re-establish their roles on earth after a cataclysmic ecological disaster.

We made 1,000 limited edition Cryotag NFTs that launch throughout the alternative reality game and can be minted for free. The Cryotags unlock perks such as access to merchandise, events and private groups, as well as multiple in-game functionalities that are revealed throughout the game.

The team aims to breathe new life into blockchain games by creating fun, immersive experiences as well as an economic pull for its players.

To support the new MMO (massively multiplayer online game), we also created six high-end, 3D animations to drum up excitement for its launch.