PRODUCTION
B2B post-production 101: What is it and why use it?
01 September 2022 Author: Editorial Team
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Whether you already use B2B post-production as part of your day-to-day marketing activities or are beginning to think about formalising your process, read on to find out why it matters and how we can help you take your content production to the next level.
WHAT IS B2B POST-PRODUCTION?
It’s creating and adding effects to films or recordings that are then shared internally or with other businesses. It could involve anything from animating explainer videos to adding effects to webinars.
OUR EXPERTISE INCLUDES…
- Internal updates
- Explainers
- Launches
- Tutorials
- Product videos
- Webinars
- Mood films
- Online learning
- Talking heads
EXAMPLES
Don’t just take our word for it… Take a look at some of our recent work.
CLICK ON THE VIDEOS BELOW!
Whatever your pace, brief, or budget, we can produce stand-out content to make sure your message is heard loud and clear!
As you can see, B2B animation can also help to break down more complex subjects.
WHY USE B2B POST-PRODUCTION?
1: Sales: It’s no secret that videos sell. Research in The State of Video Marketing report found that 78% of video marketers say video has directly helped increase sales.
2: Value for money: Depending on the brief, you can create high-quality content without breaking the bank.
3: Reach new buyers: Perhaps in the past, you’ve relied on a smaller set of personal contacts to generate sales. With B2B post-production, you can produce relevant content that is suitable for a wider audience.
4: Drum up excitement: Depending on the subject, B2B content can run the risk of being a little… dry at times. With post-production, you can up the creativity and find novel ways of capturing people’s attention.
TIP FROM THE EXPERTS
Audio is as important as video. When people record on Zoom or any other non-professional device, they often forget about the audio quality and it’s harder to fix.
Chat with us to make sure everything is in place to capture the best quality audio. We can help you with external mics and recording equipment or with setting up your laptop and/or mobile devices.
SOMETHING YOU MAY NOT KNOW…
- Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text.
- 71% of B2B marketers and 66% of B2C marketers use video marketing.
- 94% of marketers agree that videos have helped increase user understanding of their product or service.
LET’S WORK TOGETHER
Our team of B2B post-production specialists will work with you to produce the high-quality content you’re looking for. Whatever your need, budget, or timescales, we’re here to make things easier for you. Oh, and don’t forget our simple, transparent rate of £250 per weekday.
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POD LDN offers a unique and flexible post production solution. This hybrid, on demand model has all the benefits and infrastructure of a post house but operates on a flat day rate like an in house resource or a freelancer.