22 August 2022 Author: Editorial Team
With interest in NFTs only growing, read on to find out how we can help you capitalize on the
trend and take your content to the next level.
However much you know about NFTs, one thing that’s for certain is they no longer can or
should be viewed as a niche term for the tech community—they’re heading for the
mainstream (if they’re not there already).
Last year the NFT market nearly surpassed the global traditional art market, with an NFT selling
for an eye-watering $69m. Artist Damien Hirst has recently launched his first NFT collection
and fashion houses around the world are beginning to incorporate NFTs into their looks,
often blending the physical world with the digital.
Here at POD LDN, we’re seeing NFT requests almost daily, so we thought we’d fill you in on
how the industry is shifting, some projects we’ve been working on, and (all importantly!) how
we can help you.
NFTs are already shifting the needle in the post-production process. We’ve seen a growing
demand to create unique assets from content that people can keep as art, ultimately meaning a
new step has been added to the post-production process.
It unlocks many opportunities. For example, brands can create campaigns with added elements for
fans to collect, artists can unlock new revenue streams, film production companies can create and
distribute NFTs from film sets to fund filmmaking. As well as the financial implications, NFTs serve
as another valuable avenue for brands to build deeper engagement with their communities.
Even if you’re new to NFTs, it’s worth looking back at past campaigns and considering whether
collateral could be repositioned and distributed as NFTs. Or if you’re in the process of launching a
film, artwork, or exhibition, could you offer unique pieces of content that would genuinely excite
and interest your audience? (We can help you with that).
With greater investment from companies including Meta, the interest in NFTs is only going to
accelerate. As just one example, the film industry is increasingly adopting gaming tech, with
software such as Unreal Engine rendering in real-time which speeds up the workflow. As tools
become more accessible, demand for NFTs will no doubt continue to grow.
From complex to simple, we’ve helped many of our clients in varying industries tread new ground
and create NFTs. Some of our work is still in the works (watch this space!), but as one example:
We create NFTs for the leading metaverse and blockchain games studio, Emergent Games. Its
latest post-apocalyptic sci-fi game with blockchain integration, Resurgence, calls on users to
re-establish their roles on earth after a cataclysmic ecological disaster.
We made 1,000 limited edition Cryotag NFTs that launch throughout the alternative reality game
and can be minted for free. The Cryotags unlock perks such as access to merchandise, events and
private groups, as well as multiple in-game functionalities that are revealed throughout the game.
The team aims to breathe new life into blockchain games by creating fun, immersive experiences
as well as an economic pull for its players.
To support the new MMO (massively multiplayer online game), we also created six high-end, 3D
animations to drum up excitement for its launch.
Whether you’re looking to turn your content into an NFT or are ready to create a larger NFT
campaign, our experts can help advise you about how best to turn your NFT(s) from idea to reality.
Here are a few ways we can help:
Via automation and generative design, we can help you create a 3D object, control the variables,
and produce multiple versions in high volumes. Whether you need 10 or 10,000 unique assets, we
can help you decide which way to go.
As well as more complex 3D NFTs, we can also turn more simple imagery like 2D static images into
NFTs. This could involve writing scripts for After Effects or adding animation to the image to make
the NFT stand out.
The industry is evolving at pace, so whether you know exactly what you want or would like us to
help you with some ideas, we’d love to speak to you. Say hello this way.
POD LDN offers a unique and flexible post production solution. This hybrid, on demand model has all the benefits and infrastructure of a post house but operates on a flat day rate like an in house resource or a freelancer.