Animation 101: What is it and why use it?

29 July 2022     Author: Editorial Team

Whether you’re an animation aficionado, are about to lead your first animation project, or are
curious about why you should even consider it, read our 101 to help answer your questions!


Animation can vary in complexity, from adding movement to simple text all the way to more
complex 3D objects. The Cambridge Dictionary defines the skill as: “Moving images created from
drawings, models, etc. that are photographed or created by a computer.” Basically, the method
manipulates figures or objects so they appear as moving images.

There are five traditional types:

Cel (celluloid) animation: A traditional method of creating 2D animation by hand using
sheets of transparent plastic called ‘cels’. It’s time-consuming (and costly) as it means the
animator has to draw every single frame by hand.
2D animation: Relies on vector-based animations, which is useful for artists looking to
create 3D characters as they can create digital skeletons known as rigs. It means single
body parts can be moved at a time rather than the animator having to redraw the entire
character for every touch of movement.
3D animation: Includes building digital objects and making them appear as if they’re
moving through three-dimensional space. These days, it’s the most popular animation type
within the film industry.
Motion graphics: Involves moving graphic elements, shapes, and text. Unlike the previous
methods, it doesn’t so heavily rely on characters or storylines to bring it to life. It could be
used for content including explainers or webinars.
Stop motion: Similar to traditional animation, this combines still images that are slightly
different to show gradual movement. It involves taking a photo of a scene before slightly
moving it and taking another photo.

There are many other animation types too, including simulation which relies on algorithms.


Whatever your animation requirements, we can work with you to produce a wide range of
outputs, including:

● Social and digital content
● Banners
● Logos
● Billboards
● Films
● NFTs

Don’t just take our word for it… Check out our reel of some of our recent work.


1. Cost: You can create high-quality content without needing a shoot, which can make it more
2. Brand: It can also help with brand identity, as the animation style can match each brand’s
distinct personality.
3. Storytelling: Whether a film or a piece of branded content, animation is a useful tool to help
share emotions and ideas in an easy-to-understand and memorable way. It can also help to distil
complex ideas simply.
4. Views: It’s no secret that video is popular, and with stats like 82% of global internet traffic
expected to come from video this year, it’s an opportunity not to be missed!


Make sure to have a full pre-production phase—it’ll save you time in the long run! Map everything
out in detailed storyboards or previews before you go into production. This will help you work out
any challenges ahead of time rather than fighting fires as you go.


Although it’s evolving all the time, animation is nothing new… The first-ever animated film, called

Fantasmagorie, was released in 1908. A long way from animation today, the movie features a stick
person encountering morphing objects and was made by drawing each frame on paper and
shooting on negative film.


Our award-winning 2D and 3D artists cover all animation techniques. To keep things simple,
we charge one transparent fee (£250 per weekday) and will work around the clock if you need
us to. Let’s make great work together!


POD LDN offers a unique and flexible post production solution. This hybrid, on demand model has all the benefits and infrastructure of a post house but operates on a flat day rate like an in house resource or a freelancer.