Animation 101: What is it and why use it?

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Animation 101: What is it and why use it?

Author: Editorial Team
29 Jul 2022
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Whether you’re an animation aficionado, are about to lead your first animation project, or are curious about why you should even consider it, read our 101 to help answer your questions!

WHAT IS IT?

Animation can vary in complexity, from adding movement to simple text all the way to more complex 3D objects. The Cambridge Dictionary defines the skill as: “Moving images created from drawings, models, etc. that are photographed or created by a computer.” Basically, the method manipulates figures or objects so they appear as moving images.

There are five traditional types:

● Cel (celluloid) animation: A traditional method of creating 2D animation by hand using sheets of transparent plastic called ‘cels’. It’s time-consuming (and costly) as it means the animator has to draw every single frame by hand.
● 2D animation: Relies on vector-based animations, which is useful for artists looking to create 3D characters as they can create digital skeletons known as rigs. It means single body parts can be moved at a time rather than the animator having to redraw the entire character for every touch of movement.
● 3D animation: Includes building digital objects and making them appear as if they’re moving through three-dimensional space. These days, it’s the most popular animation type within the film industry.
● Motion graphics: Involves moving graphic elements, shapes, and text. Unlike the previous methods, it doesn’t so heavily rely on characters or storylines to bring it to life. It could be used for content including explainers or webinars.
● Stop motion: Similar to traditional animation, this combines still images that are slightly different to show gradual movement. It involves taking a photo of a scene before slightly moving it and taking another photo.

There are many other animation types too, including simulation which relies on algorithms.

OUR EXPERTISE

Whatever your animation requirements, we can work with you to produce a wide range of
outputs, including:

● Social and digital content
● Banners
● Logos
● Billboards
● Films
● NFTs

Don’t just take our word for it… Check out our reel of some of our recent work.

WHY ANIMATE?

1. Cost: You can create high-quality content without needing a shoot, which can make it more cost-efficient.
2. Brand: It can also help with brand identity, as the animation style can match each brand’s distinct personality.
3. Storytelling: Whether a film or a piece of branded content, animation is a useful tool to help share emotions and ideas in an easy-to-understand and memorable way. It can also help to distil complex ideas simply.
4. Views: It’s no secret that video is popular, and with stats like 82% of global internet traffic expected to come from video this year, it’s an opportunity not to be missed!

TIP FROM THE EXPERTS

Make sure to have a full pre-production phase—it’ll save you time in the long run! Map everything out in detailed storyboards or previews before you go into production. This will help you work out any challenges ahead of time rather than fighting fires as you go.

SOMETHING YOU MAY NOT KNOW…

Although it’s evolving all the time, animation is nothing new… The first-ever animated film, called Fantasmagorie, was released in 1908. A long way from animation today, the movie features a stick person encountering morphing objects and was made by drawing each frame on paper and shooting on negative film.

LET’S WORK TOGETHER

Our award-winning 2D and 3D artists cover all animation techniques. To keep things simple, we charge one transparent fee (£250 per weekday) and will work around the clock if you need us to. Let’s make great work together!